A Proper Window Display
Would you go in a store with a horrible window display? Probably not. This is why they use tricks to catch your eye and your attention. The most common one is a carton that helps to shape jeans in an aesthetic way and makes it look tidy.
To make it look that way one jeans is pulled around a carton. But it is not a normal carton. Several recesses are carved in the cardboard so that this separate jeans look like a bunch of trousers that are properly folded up.